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Multi award-winning food & drink wordsmith. Digital marketing & communications specialist. Freelance photographer.


Digital communications expertise for the artisan food & drink sector

My name is James Beeson and I am an award-winning beer writer and accomplished food & drink journalist, specialising in the craft beer industry.

I offer a wide range of services including but not limited to: copywriting, photography, PR, events planning and promotion, social media strategy and consultancy.

If you’re interested in hiring me, please get in touch via the Contact section of this site.

What can I offer your business?

Copywriting & PR

Need some snappy new copy for your website or product labels? What about a press release for an upcoming launch or event? I can handle your written communications and make sure they get in front of the right people for maximum industry impact.

Social media support

I’m comfortable and skilled across all social media platforms, can look after your brand’s online presence on a part or full time basis, and offer insight into your online analytics. I can also provide support and structure for campaigns that connect online.


I am a highly skilled photographer, specialising in lifestyle shots that capture the personality of your business. I am equally happy shooting portraits and products as I am events, and would love to help create high quality assets that tell your story.


Need an expert eye to review any elements of your business and provide guidance and support? I have over five years experience working with artisan producers across the world. I’ve judged national marketing awards for beer & cider, and won awards for my writing.


With over seven years experience working in the sector, including two years as a reporter for a national trade title, James is regarded as one of the beer industry’s brightest young talents. He has written about beer for a number of publications including The Morning Advertiser, Ferment Magazine, The Brewers Journal, The i newspaper, Belgian Beer & Food magazine and The Full Pint, and has won two British Guild of Beer Writers’ awards for his work, including Best Young Beer Writer in 2017.

James began writing about beer in 2015, starting his own blog whilst still at University. After graduating with distinction from his Journalism Masters at City, University of London, James joined The Morning Advertiser as a Food & Drink reporter in May 2017. During his time on the title he broke records for the most viewed story and the most read author in a calendar month, and had several stories picked up by newspapers including The Telegraph, The Sun, The Times, The Daily Mail, Metro, CityAM and The Mirror.

After leaving The Morning Advertiser in September 2018, James worked as a freelance food & drink journalist, copywriter, consultant, PR and photographer while traveling New Zealand and Asia. His clients included The Beer & Cider Academy, Honest Brew, Parrotdog Brewery, The Beer Boutique, Stannary Brewing Co, The Royal Oak, and Exeter University Real Ale Society. James returned to the UK in Summer 2019, joining South London Brewery Gipsy Hill as their Content & Communications Manager shortly thereafter.

James made a full-time return to journalism in February 2022 with Just Drinks, where he is currently employed in the role of deputy editor.

To see examples of James’ photography, visit the Photography section of this site. To read more of his writing, check out the Stories page. If you’d like to get in touch with James, then visit the Contact page, or email

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